Making Magic Santa Videos Help "Kids Help Phone"

By creating a Magic Santa video, Canadians will be helping kids in communities right across the country. This holiday season, is sharing the magic with Kids Help Phone by donating $0.25 to the organization for every Magic Santa video created, up to $50,000. Kids Help Phone is Canada’s only phone and online counselling service for youth, providing free, anonymous and confidential support to address the issues that are top of mind with kids today.

Kids Help Phone is thrilled to partner with during this holiday season. Their support will make a real and meaningful difference in the lives of thousands of young people who contact us every week with countless issues they find too hard to discuss with anyone else,” said Sharon Wood, President and CEO of Kids Help Phone. “Sadly, the holiday season rarely offers relief from family issues, peer pressure or cyberbullying. is providing a fantastic boost towards greater awareness, ensuring more people know about and support our service and allowing us to continue making good on our promise of being there for kids anywhere, anytime, and for any reason.”

Magic Santa was created to capture the spirit of the holidays and to bring the magic of Santa Claus to life for kids. For one lucky family of two adults and up to four children, the magic will live on at Walt Disney World. By simply sharing a photo or video that captures the awe-inspiring expression on their child’s face as they watch their Magic Santa video, Canadians will be entered into a draw to win a trip to Walt Disney World. To enter the contest, parents simply create a Magic Santa video and then use a video or digital camera to capture the excitement as kids realize that Santa really does keep his eye on them to see who is being naughty or nice. The digital photo or video can be posted to’s user-generated-content (UGC) platform from November 24, 2010 to December 19, 2010 and an entry will automatically be created for each submission, with no voting required as it will be a random draw. Parents that wish to share their kids’ reaction with friends on Facebook will be able to do so at the click of a button.



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